National environmental charity Keep Britain Tidy has urged people to join its nationwide litter-picking effort ahead of the tenth Great British Spring Clean campaign from March 21 to April 6.
Since 2016, the Great British Spring Clean has become the nation’s biggest mass-action environmental campaign, empowering Litter Heroes across
the nation to pledge to pick more than four million bags of harmful rubbish from streets, parks and beaches – that’s more than half a million wheelie bins.
Some have joined the charity’s ambassador programme and are currently fronting the charity’s national advertising campaign to Love Where You Live.
Keep Britain Tidy’s Chief Executive, Allison Ogden-Newton OBE said: “Each year the Great British Spring Clean’s fantastic and dedicated Litter Heroes take positive action to tackle litter and show they love where they live.
“This growing culture of small individual actions has added up to an enormous impact with more than four million bags pledged by our army of volunteers during the campaign since it was launched in 2016. Thank you to everyone who has been involved.”
People can pledge to pick via www.keepbritaintidy.org